TOURISM — PERTH
HILLS
467. Hon PETER COLLIER to
the minister representing the Minister for Tourism:
I refer to the tourism opportunities
in the Perth hills.
(1) How much funding has the Department of Jobs,
Tourism, Science and Innovation allocated in the 2018–19 budget
for marketing and promotions targeted specifically at the Perth hills?
(2) Will the
minister please provide a breakdown of the marketing, events and promotions
that the funding will be used for?
(3) What
percentage of the total tourism budget will be allocated to tourism-specific
initiatives for the Perth hills?
Hon
ALANNAH MacTIERNAN replied:
I thank the member for the question.
(1)–(3) The
regional tourism organisation Destination Perth covers six tourism precincts in
the Perth metropolitan area, including the Perth hills region. Tourism Western Australia
provides $707 497 to Destination Perth to promote the whole of the Perth
metropolitan area. I table the ''2017/18 Perth Region Tourism
Organisation Inc Marketing Activities & Opportunities'', which
includes identifying products and experiences in each precinct and developing new
itineraries and packages.
Destination Perth, the City of
Kalamunda, the City of Armadale and the Shire of Mundaring have also formed a destination
partnership in order to develop a three-year plan to better brand and market
the spectacular Perth hills region. Destination Perth also publicises
cooperative marketing activities on its Experience Perth website. In addition,
Tourism WA promotes Perth's destinations, attractions, events and more
on westernaustralia.com, which receives three million visits a year. Tourism WA
includes the Perth hills in its social media and email marketing content plan
as part of an ''always on'' approach to marketing in its digital
channels. The Perth hills is also featured in Tourism WA's media kit,
as well as in its media newsletter ''This is WA'' as appropriate.
[See paper 1433.]