''ARE YOU
BUSHFIRE READY?'' CAMPAIGN
1244. Hon COLIN HOLT to the minister representing the
Minister for Emergency Services:
I refer to the ''Are You
Bushfire Ready?'' campaign.
(1) How much was
spent on the campaign in the 2015–16, 2016–17 and 2017–18
financial years?
(2) How much has
the government budgeted to spend on the campaign in this financial year?
(3) How much has
the government spent on the Fire Chat campaign in this financial year?
(4) What other
advertising measures has the Department of Fire and Emergency Services put in
place to ensure residents are equipped to meet bushfire challenges this fire
season?
Hon
STEPHEN DAWSON replied:
I thank the honourable member for
some notice of the question.
(1) In 2015–16,
Western Power spent $900 000 and government spent $100 000; in 2016–17,
Western Power spent $900 000 and government spent $100 000; and in 2017–18,
government spent $212 000.
(2) It has
budgeted $1 million.
(3) The
Department of Fire and Emergency Services has spent $3 234.00 on the Fire Chat
component of its education campaign.
(4) Other
advertising measures DFES has put in place to ensure residents are equipped to
meet bushfire challenges this fire season include proactive media; online news
articles; proactive digital content; and communications with staff, volunteers
and local government in a range of mediums.
I seek leave to have the
remainder of the response incorporated into Hansard.
Leave granted.
The
following material was incorporated —
Proactive
Media:
�
Bushfire Action Month –
media release & regional media how to prepare for season.
�
Bushfire Preparedness Event –
Commissioner & Minister showing well prepared property.
�
Community Service Announcements –
ABC & 6PR CSA's on bushfire.
�
Fire Campaign Launch –
Press conference Minister & Commissioner 2/12/18.
�
Campaign Exclusive – Sunday
Times feature on new Fire Campaign 2/12/18.
�
Commissioner on 6PR & ABC –
Talking bushfire & preparedness on 3/12/12.
�
ABC Bushfire Awareness Day –
Programs feature stories about bushfire on 6/12/12.
�
Strikeforce Vulcan – In
conjunction with WA Police on 6/12/12.
�
The West Australian Commissioner
Profile – Bushfire season.
�
Today Tonight – Fire Season
Property flyover.
�
Seven News – New technology
for bushfire season.
�
Aerial Fleet Launch –
21/12/12.
�
BRMP Officers – Story with
Sunday Times in December 2018.
�
Cigarettes & bushfires –
With Keep Australia Beautiful in January 2019.
�
Evacuating Animals – With
Department of Primary Industries and Regional Development in January.
Online
news Article DFES website including:
�
Survivors story including safety
messages.
�
Bushfire Patrol Program teaching
school children safety messages.
�
Total Fire Bans - Why do we have
them?
�
Fire Weather – interview
with Bureau of Meteorology.
Incident
based stories as bushfires occur throughout the season.
Proactive
Digital Content:
�
A series of safety animations about
bushfire awareness and preparedness, including information about related alerts
and warnings.
�
Infographics and animations
relating to Total Fire Bans and Fire Danger Ratings.
�
Videos series from the Shire of
Harvey where the community share stories about their experiences including
safety messaging.
�
New graphics for bushfire advices,
watch and acts, and emergency warnings
�
Video safety messages from BGU
volunteers.
Communications
going to staff, volunteers and local government via:
�
WALGA Newsletter.
�
DFES Volunteer Newsletter and
Volunteer Portal.
�
All staff emails and intranet
content.