RACING AND WAGERING
WESTERN AUSTRALIA — LIFE'S BETTER WITH HORSES CAMPAIGN
301. Hon COLIN HOLT to the minister representing the
Minister for Racing and Gaming:
I refer to the minister's
media statement dated 29 March 2019 regarding the Life's Better with
Horses campaign.
(1) How much will
the advertising campaign cost, and will the minister please break down the
costs of production, agency and broadcast costs for digital and traditional
media?
(2) Which digital media channels
will be used for the campaign kick-off in regional areas?
(3) How will the impact of the
campaign be measured and reported?
(4) Will there be a similar campaign
for harness racing and greyhounds?
(5) If yes to (4), when will those
campaigns be launched?
Hon ALANNAH MacTIERNAN
replied:
I thank the member for the question.
The following information has been provided to me by the Minister for Racing
and Gaming.
Racing and Wagering Western Australia
is the principal racing authority in the state and under legislation is not an agent of the Crown. Therefore, any operational
matters including advertising campaigns are the sole responsibility of
RWWA and the Minister for Racing and Gaming is not responsible for campaigns
such as the one referenced by the member.
(1) I have this answer in tabular
form and seek leave to have it incorporated into Hansard.
Leave granted.
The following material
was incorporated —
Production
|
$483,000
|
Agency
(inc. creative and media-buy commissions)
|
$43,000
|
Digital
Media
|
$128,816.90
|
TV/Print
/Cinema/OOH
|
$96,198.71
|
TOTAL
|
$751,015.61
|
(2) Digital media
channels used include paid search, Facebook, Instagram, Snapchat, YouTube and
DV360, a retargeting platform.
(3) The Brand
Agency will be measuring digital analytics and Painted Dog Research will
conduct sentiment and awareness research in July 2019 to measure impact. This
was allocated in the 2018–19 budget.
(4) Not at this stage.
(5) Not applicable.