|Question On Notice No. 674 asked in the Legislative Council on 13 March 2018 by Hon Robin Scott |
Question Directed to the: Minister for Environment representing the Minister for Energy
Minister responding: Hon B.S. Wyatt
Parliament: 40 Session: 1
Tabled Paper No: 1231- View tabled paper
(1) The Minister certainly being aware of the report on page 5 of The West Australian of Monday, 12 March 2018, to the effect that Synergy's monopoly will continue, will the Minister provide details of the current radio advertising campaign on behalf of Synergy, including texts of radio commercials, the duration and cost of each commercial, the radio stations involved and the total spend per radio station?
(2) If no to (2), why not?
(3) What is the total amount budgeted for advertising in all media by Synergy for the financial year 2017-18?
(4) Why is it necessary for Synergy, as a monopoly, to advertise?
Answered on 10 April 2018
(1) Synergy’s current radio presence is related to its Customer Service Program (CSP) aimed at supporting communities and individuals to understand and manage their energy.
Radio spots are typically 30 seconds in length running on four metro stations (6PR, 96FM, Nova and Southern Cross Austereo) and 15 regional stations within the South West Interconnected System. Planned expenditure to the end of the financial year is $279,791.
Radio scripts active as at 13 March 2018 are as follows: [see tabled paper no. ].
(2) Not applicable.
(3) The printing and advertising budget for 2017-18 is $6.8 million. This includes production of material that Synergy is legislatively required to distribute to its customers regarding various aspects of the business including State Government tariff changes.
(4) Synergy’s advertising aims to addresses customer problems. The CSP is a means to communicate with customers and highlight relevant services and products that broaden customer access to energy solutions and help manage energy costs.
Synergy operates in the contestable electricity and gas markets and therefore it is required to promote itself in order to remain competitive.