Question On Notice No. 1656 asked in the Legislative Council on 18 September 2018 by Hon Colin Holt
Question Directed to the: Minister for Regional Development representing the Minister for Racing and Gaming
Parliament: 40 Session: 1
Tabled Paper No: 2174-
View tabled paper
Question
I refer to Racing and Wagering Western Australia's (RWWA) new "Better Your Bet" marketing campaign for TAB Touch, which was launched at Perth Stadium on 28 August 2018, and I ask:
(a) did RWWA pay for the launch event;
(b) if yes to (a), how much did it cost;
(c) will the Minister please provide a list of invitees to the launch event;
(d) how much did it cost to produce the new 30-second “Better Your Bet” commercial as part of the new campaign;
(e) which company did RWWA engage to produce the commercial;
(f) how much money has RWWA allocated for media spend/advertising the new commercial, including spend in all mediums: TV, radio, newspaper, online; and
(g) was the Minister’s office briefed on the creative concept or the new campaign before it was launched and, if so, when?
Answered on 8 November 2018
Racing and Wagering Western Australia (RWWA) are the principal racing authority in the State and under legislation are not an agent of the crown. Therefore, any operational matters including advertising campaigns are the sole responsibility of RWWA and the Minister for Racing and Gaming is not responsible for campaigns such as the one referenced by the Member.
(a) Yes.
(b) $32,139.71
(c) See tabled paper No #
(d) Base TV production $404,965.42
(e) The Brand Agency, Beautiful Pictures (Production).
(f) $480,000 paid across Spring and Summer carnivals.
(g) No.