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Parliamentary Questions


Question On Notice No. 588 asked in the Legislative Assembly on 19 October 2022 by Mr R.S. Love

Question Directed to the: Minister for Police; Road Safety; Defence Industry; Veterans Issues
Parliament: 41 Session: 1


Question

I refer to the "Let's Join Forces" media advertising campaign to encourage more people to apply to work with WA Police:
(a) Was a creative media agency hired to develop the advertisement or was the project entirely internal? If a creative agency was hired:
(i) What is the name of the agency;
(ii) What was the cost of contract; and
(iii) What is the length of the contract;
(b) How much money has gone to the following platforms in advertising for the campaign:
(i) Tiktok;
(ii) Snapchat;
(iii) Meta:
(A) Instagram; and
(B) Facebook;
(iv) Online advertising;
(v) Physical or print media;
(vi) Television; and
(vii) Streaming services or catch-up television streaming services;
(c) Was there a specific budget for special effects and if yes, please detail the breakdown in spend; and
(d) With reference to the website https://letsjoinforces.wa.gov.au/:
(i) How many unique visitors have been to the website? Please breakdown by country of origin;
(ii) What was the cost to build this website;
(iii) What is the expected lifetime of the website;
(iv) What is the ongoing cost of the website;
(v) Are there key performance indicators for the website, and if yes how will they be tracked; and
(vi) How many people have identified the website as a direct reason they have moved to Western Australia, and how is this being quantified by WA Police or the Department of Jobs, Tourism, Science and Innovation?

Answered on 22 November 2022

The Western Australia Police Force advise:

 

(a)     

  1. The Brand Agency.
  2. As at 5 October 2022, $1,927,508.88.
  3. Five years.

 

(b)    

  1. $24,763.00.
  2. Nil.
  3. (A-B) $136,808.00.
  4. $97,269.00.
  5. $83,030.00.
  6. (vi-vii) $1,117,941.00.

 

(c)  No.

 

(d)    (i) Between 1 January 2021 and 30 September 2022, there has been 359,285 unique visits to the website. 

 

Top 10 Countries

Unique Visits

Australia

333,966

United Kingdom

5,745

United States

5,595

New Zealand

3,916

India

2,400

Singapore

1,157

Ireland

682

Canada

490

Philippines

320

 

The Western Australia Police Force launched a new Let’s Join Forces website on the 15 October 2022, and updated statistics are not available at this time.

 

(ii-iv) The Western Australia Police Force cannot provide a response, as the information requested is not available at this time.

 

(v) Yes.

  • Google Analytics.
  • Website sessions.
  • Unique website users.
  • Page views.
  • Session time / time spent on page/s.
  • Number of applications submitted.

 

(vi) The WA Police Force cannot provide a response at this time.