TOURISM WA —
TELEVISION AND FILM PRODUCTION INDUSTRY
783. Mrs A.K. HAYDEN to the Minister for Tourism:
I refer to the minister's
comments surrounding the contract for filming Tourism WA's new branding
promotion being given to an eastern states business, when he said, ''We
don't have the skill sets required within WA.'' Can the minister
explain to the people of Western Australia the exact skill sets these five
people from the eastern states have that our commercial television and film
production industry does not have?
Mr P.
PAPALIA replied:
I thank the member for the question.
The member referred to some activity that has been undertaken in Western Australia in preparation for a new brand
for Tourism WA to replace the Just Another Day in WA campaign that was
delivered under the previous government. I think 182 people are working on that
project. Five of them have come from New
South Wales. The skill sets that they possess are unique and world leading.
They are specialists. I am not going to tell the member the nature of
their skill sets until we launch the brand, because I do not want to pre-empt
the launch of the brand. I think Western Australians will be thrilled with the
results of the work that has been done. They will appreciate the effort that
has been undertaken by tourism providers right across the state, who have
collaborated with Tourism WA on the preparation of this new brand. They will
understand immediately, once it is launched, why we had to get those
specialists from New South Wales.