GOVERNMENT ADVERTISING EXPENDITURE
915. Hon Dr STEVE THOMAS to the Leader of the House
representing the Premier:
I
refer to the 2021–22 annual report tabled by the Department of the
Premier and Cabinet and the $18.1 million declared in accordance with section 175ZE of the Electoral Act 1907 for
expenditure in relation to advertising agencies, market research organisations, polling organisations, direct mail
organisations and media advertising organisations.
(1) What did the
$4.8 million in 2020–21 and the $13.8 million in 2021–22 paid
to Initiative Media Australia Pty Ltd for media advertising provide, and will
the Premier table a breakdown of these costs?
(2) Why has $18.4
million been paid to an advertising agency based in New South Wales when the Western
Australian Jobs Bill was introduced to enhance local industry participation in
the supply of goods and services to or for agencies of the state?
Hon SUE
ELLERY replied:
I thank the honourable member for
some notice of the question.
(1) The
Department of the Premier and Cabinet engaged Initiative Media in response to
the COVID-19 pandemic for the planning, booking and buying of advertising media
for public health messaging such as newspaper, television and radio
advertising.
A breakdown of expenditure in 2020–21
and 2021–22 has been provided in tabular form. I seek leave to have
this part of the answer incorporated into Hansard.
[Leave granted for the following
material to be incorporated.]
|
Campaign
|
�2020–21
|
2021–22
|
|
COVID-19
Response
Communicated
changing public health and social measures, based on relevant health advice,
including mask wearing, isolation requirements, capacity limits, and contact tracing
requirements. Encouraged COVID-safe behaviours and healthy hygiene habits to
keep the community safe.
|
�1,066,700
|
2,770,000
|
|
Emergency
Outbreak Response
Communicated
emergency protocols and public health and social measures, based on relevant
health advice, related to lockdowns.
|
�1,500,000
|
1,450,000
|
|
WA
Safe Transition Plan
Communicated changing public health and social
measures, based on relevant health advice, related to border controls.
|
�470,000
|
900,000
|
|
Vaccination
Communications
Encouraged uptake of COVID-19 vaccinations through the ''Roll
Up for WA'' and ''We're on a Roll'' campaigns.
|
�700,000
|
5,500,000
|
|
WA
Workforce Recruitment
Workforce recruitment campaigns to support industries
affected by skill shortages during COVID-19, including the construction, manufacturing,
hospitality and tourism industries.
|
�1,054,000
|
3,260,000
|
|
Evaluation,
Digital Messaging and Small Business
Campaign
to encourage the public to support local businesses with the Small Business
Needs your Business campaign. Business as
usual costs relating to evaluation and digital messaging on COVID.
|
�9,300
|
–
|
|
Total
|
4,800,000
|
13,880,000
|
(2) The premise
of the question is incorrect. Initiative Media and its employees are located
locally in Leederville, Western Australia.