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Parliamentary Questions


Question Without Notice No. 1000 asked in the Legislative Council on 23 September 2020 by Hon Peter Collier

Parliament: 40 Session: 1

WORK AND WANDER OUT YONDER CAMPAIGN

1000. Hon PETER COLLIER to the Minister for Agriculture and Food:

My question without notice is asked on behalf of Hon Dr Steve Thomas, who is away on urgent parliamentary business.

I refer to the shortage of farm workers to harvest this year's crops and the government's Work and Wander Out Yonder campaign.

(1) What was the value of the budget set for the original Wander Out Yonder campaign announced on 1 June 2020?

(2) How much additional funding was provided when the Wander Out Yonder campaign was converted into the Work and Wander Out Yonder campaign?

(3) Who in government approved the content of the Work and Wander Out Yonder television advertisement?

(4) How much has been spent on the advertising and marketing campaign so far?

(5) At what numerical value for each of the following will the campaign be considered successful —

(a) the number of successful placements of farm workers;

(b) the average length of time those workers are employed; and

(c) the date by which those placements are achieved?

Hon ALANNAH MacTIERNAN replied:

I thank the member for the question.

(1) This question should be referred to the Minister for Tourism.

(2) The Work and Wander Out Yonder campaign is a separate three-phase campaign that builds on the great success of our Wander Out Yonder campaign. The total campaign budget for Work and Wonder Out Yonder is $1.66 million.

(3) The campaign design was led by the government's COVID-19 communications team in partnership with the Department of Primary Industries and Regional Development and Tourism Western Australia.

(4) As at 23 September 2020, $539 000 has been committed, with $110 320 actually spent on the campaign.

(5) The campaign and our accommodation and travel incentives are designed to attract as many workers as possible to the regions to help with peak seasonal demand over the coming months. Since the launch, 29 000 people—unique visitors—have visited the Work and Wander Out Yonder campaign page. More than 6 000 people have clicked through to further information, with 84 per cent clicking straight through to our partner recruitment websites. The campaign's primary purpose is to raise awareness of the opportunities for people to work in regional WA. We urge growers to get behind the campaign and embrace those Western Australians who have put themselves forward to help out.