WORK AND WANDER OUT YONDER CAMPAIGN
1000. Hon PETER COLLIER to
the Minister for Agriculture and Food:
My question without
notice is asked on behalf of Hon Dr
Steve Thomas, who is away on urgent parliamentary business.
I refer to the shortage of farm workers to harvest this year's
crops and the government's Work and Wander Out Yonder campaign.
(1) What was the
value of the budget set for the original Wander Out Yonder campaign announced
on 1 June 2020?
(2) How much
additional funding was provided when the Wander Out Yonder campaign was
converted into the Work and Wander Out Yonder campaign?
(3) Who in
government approved the content of the Work and Wander Out Yonder television
advertisement?
(4) How much has been spent on the advertising and marketing
campaign so far?
(5) At what numerical value for each of the following will
the campaign be considered successful —
(a) the number of successful
placements of farm workers;
(b) the average length of time
those workers are employed; and
(c) the date by which those
placements are achieved?
Hon ALANNAH MacTIERNAN
replied:
I thank the member for the question.
(1) This question should be referred to the Minister for
Tourism.
(2) The Work
and Wander Out Yonder campaign is a separate three-phase campaign that builds
on the great success of our Wander Out Yonder campaign. The total campaign
budget for Work and Wonder Out Yonder is $1.66 million.
(3) The
campaign design was led by the government's COVID-19 communications
team in partnership with the Department of Primary Industries and Regional
Development and Tourism Western Australia.
(4) As at 23
September 2020, $539 000 has been committed, with $110 320 actually spent on
the campaign.
(5) The
campaign and our accommodation and travel incentives are designed to attract as
many workers as possible to the regions to help with peak seasonal demand over
the coming months. Since the launch, 29 000 people—unique visitors—have
visited the Work and Wander Out Yonder campaign page. More than 6 000 people have clicked through to further
information, with 84 per cent clicking straight through to our partner recruitment websites. The campaign's
primary purpose is to raise awareness of the opportunities for people to
work in regional WA. We urge growers to get behind the campaign and embrace
those Western Australians who have put themselves forward to help out.